Aug 13
Amazon showroom commissions?
With Amazon decidedly promoting showrooming, it's time to think about when the online retail giant decides to offer a compensation structure for real-life, high-street brick-and-mortar showrooms (formerly called "shops")?
Amazon's Associates program is one of, if not, the most successful referral program on the web. They've got a rich history of letting everyone who helps sell products participate on the revenue being generated.
On the other hand, if you are an Amazon merchant and display your products on the Amazon website, Amazon deducts a referral fee from your revenue margin - for their service, naturally.
So if you happen to be a real shop, displaying products - and not some website. Why shouldn't you participate in the ultimate sale? Showrooms should earn their share from revenues. Let's accept that. And now, let's work out the technical details to do so.
It's about time for Amazon Showroom Referral fees.